Someone just downloaded your white paper by adding their details to your online form. A new lead was born – or was it? Does the fact that they were curious enough about your content necessarily mean they’ll move through your sales funnel and become a qualified lead?
Well, that remains to be seen at their next action of engagement.
And to get your lead over this obstacle, you need to use your best ammunition. After all companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
Dozens of leading brands worldwide already engage their customers by using personalized videos.
Using the power of video combined with the impact of personalized content, Personal Video can engage your leads at their entrance to the funnel.
By receiving an email with a personal video which addresses them by name, mentions how you know them and suggests their next action, personal video can double click-through rates and even triple conversion rates.
Why? Because they don’t expect you to treat them as an individual when they are not even a customer yet. And certainly not with a video created especially for them.
Make your brand stand out from the competition and propel your leads forward in the engagement funnel.
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