Seven Facts about B2B Marketing by Video

According to salesforce.com 2014 is the year of video in B2B Marketing.

Many B2B marketers target C level executives and decision-makers, who are constantly bombarded with content vying to present a potential business opportunity.

Within 90 seconds a short video can instantly give them a sense of whether your message is interesting enough to learn more about.

That’s why 75% of them watch work-related videos at least once a week.

But how can you make sure that it’s your video they’ll watch?

You can send it by email. Since video within an email increases the click-through rate by up to 300% (zapier.com), it’s far more likely that they will see your content and go to your website.

In fact, 65% of viewers do (Forbes Insight), and they spend twice as long on pages with – guess what …? Video.
And here’s one more fact: video on websites increases conversion rate by up to 46%.

So there you have it – a whole bunch of new reasons to engage your customers by video.

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